It’s June, and this is now Pride Month 😠 where corporations offer empty gestures towards another marginalized community with the hopes of furthering boiler-plate marketing agendas. I believe Pride Month is an important moment to reconcile some grievous errors of the past, much as Black History Month and the like, but it takes a heady turn when corporations attempt to play along in what I like to call ‘Corporate Pride Month.’
June
The Sisyphean Struggle of Marginalized Groups
Those within the LGBT😠 community have dealt with a heft of unfortunate events since the dawn of time, stemming from some outlandish theory that beliefs supersede human dignity. Even in the modern age, some pastors continue to stand in front of their cash cows congregation and monologue how god is striking down those that aren’t exactly the same as the congregation.
An Appropriate String of Letters
Yet the disdain for LGBT dudes is now, at the least, a bit more closeted in the modern era. For many (if not most), individuals identifying as LGTB are now recognized as being human.
This isn’t universal, however – the Middle East still hates gays with a passion matched only by their penchant for human right violations, many religious individuals within the United States still view LGBT as somehow subhuman, and entire political parties toe a line that offers strong views on where people put their naughty bits. Concerning yourself with what another human does with their naughty bits is absurdly stupid. That’s damn near akin to having approved sex positions in the bedroom, as though doggy style somehow brings an omnipotent being shame.
If you have two consenting adults, mix it the fuck up any way that rocks your world. You’re young all of once, and you and your partner are consistently deteriorating with every passing second in the idle march closer to inevitable death. Go find some god damned toys, shove them in a bunch of orifices, and orgasm until you can’t see straight. I promise that the deity that slept through the Holocaust isn’t suddenly going to rend the Earth because you licked someone’s asshole.
Small Victories For Great People
Yet now, for the Western world, the LGBT community has been deemed as acceptable. For companies participating in Corporate Pride Month, that means it’s now profitable to pander towards those communities once every ~330 days. The very same corporations that are profiting from slave labor in China offer a consumer-friendly image towards users to show that they’re ‘woke’. It’s rainbow image time, ladies.
Now, yes, the knee-jerk reaction is that of frustration. After a long and arduous fight with damn-near everyone, now LGBT groups are apparently being pandered to with half-assed marketing attempts of Corporate Pride. This pandering is met, by the same corporations, by an apparent slandering within the Middle East where LGBT rights aren’t nearly the level that they are in the United States.
In the Middle East, they actively hunt and murder1 those within the LGBT groups. In the United States, they primarily talk about wanting to. What a difference.
While I originally intended to drag these companies through the mud for the pander/slander, a bit of reflection on the subject matter has actually shifted the conversation entirely. Human rights for historically marginalized groups have consistently been a battle of inches. Not that it makes a damn lick of sense but trying to get these marginalized groups recognized (such as LGBT, African Americans, Asian Americans, etc.) as human is an uphill battle.
In parts of the Middle East, being an atheist (apostasy) means being branded as a terrorist, and punishable by death2. In Iran, those with homosexual desires can be forced to have gender reassignment surgery3 😠 to better match the standard of normalcy in that region. This isn’t the most progressive place in the world, here, folks. Perhaps not the best place for Corporate Pride marketing tactics, when it can result in literal beheadings.
Gender Swap By Any Other Name
Let’s Get Technical
Now, companies can absolutely leverage their products as a means to encourage these back-water nations to get with the metaphorical times (i.e., stop killing people who don’t match their value system precisely) during Corporate Pride. For luxury vehicles such as Mercedes-Benz and BMW, this is a seemingly fair request.
Cisco and Lenovo are technology companies, however, and would likely struggle to gate their technologies to only work within certain regions without bringing a specific anti-consumer practice, known as region-locking, to all products. For these specific companies, having a region-specific brand voice is likely valuable. Bethesda bridges between a luxury product (video games) and technology – their existence within the Middle East seems rational as well.
To presume that these companies seek a presence within the Middle East due to their anti-human rights, Corporate Pride Month be damned, is disingenuous. More so that a market exists, and money makes the world go round😠.
The Dick-Sucking Quota
The actual outrage that should be front and center during Pride Month isn’t whether companies are servicing regions that are steeped in absurd religious beliefs. It’s that these countries are becoming entangled in a belief system which, as they all tend to offer, has strict opinions on what should and should not be allowed.
Let’s Not Lose Our Head
If a social media manager for Iran pushed a message on a Middle East-facing platform about the LGBT community for Corporate Pride Month, that person will likely have their head separated from their shoulders with little pushback from the world at large. This is a standard means of operating for these nations, embroiled in whichever boogeyman religion they deem acceptable.
To posit a question regarding human rights one month out of the year about which corporations are adding a rainbow flag behind their shit logo seems to miss the forest for the trees. Why are millions of people suffering in a region, for decades, to the chagrin of anyone that isn’t a straight male. Perhaps that’s precisely what the frustration echoed across social media platforms about this pander/slander is about; that companies are throwing images up instead of offering any modicum of pressure.
Sources:
- BBC. (2015, October 13). What you can be flogged for in Saudi Arabia. BBC News. https://www.bbc.com/news/newsbeat-34513278
- BBC. (2003, June 5). Middle East | Saudi executioner tells all. BBC News. http://news.bbc.co.uk/2/hi/middle_east/2966790.stm
- Deutsche Welle. (n.d.). The difficulties of being gay in Iran: DW: 26.02.2021. DW.COM. https://www.dw.com/en/the-difficulties-of-being-gay-in-iran/a-56717484